10.6084/m9.figshare.11609478.v1 ANTONIO CARLOS GASTAUD MAÇADA ANTONIO CARLOS GASTAUD MAÇADA RAFAEL ALFONSO BRINKHUES RAFAEL ALFONSO BRINKHUES JOSÉ CARLOS DA SILVA FREITAS JUNIOR JOSÉ CARLOS DA SILVA FREITAS JUNIOR INFORMATION MANAGEMENT CAPABILITY AND BIG DATA STRATEGY IMPLEMENTATION SciELO journals 2020 Big Data information management strategic factor market value expectation cost expectation 2020-01-15 04:39:43 Dataset https://scielo.figshare.com/articles/dataset/INFORMATION_MANAGEMENT_CAPABILITY_AND_BIG_DATA_STRATEGY_IMPLEMENTATION/11609478 <div><p>ABSTRACT Firms are increasingly interested in developing Big Data strategies. However, the expectation of the value of these benefits and of the costs involved in acquiring or developing these solutions are not homogeneous for all firms, which generates competitive imperfections in the market for strategic resources. Information Management Capability (IMC) aims to provide the required unique insights for successful Big Data strategies. This study analyzes IMC as an imperfection agent in the market for strategic Big Data resources. The hypotheses were tested using a survey of 101 respondents and analyzed with SEM-PLS. The results indicate the positive influence of IMC on value expectation and a negative effect on cost expectation. Cost expectation inversely affects the intent to purchase or develop the resources to implement Big Data strategies. Value expectation has a positive effect on both intents.</p></div>