%0 Generic %A Firetti, Ricardo %A Alberti, Ana Lúcia Luz %A Zundt, Marilice %A Santos, Aline de Oliveira %A Rego, Fabiola Cristine de Almeida %A Astolphi, José Luis de Lima %D 2018 %T Sheep meat commercialization in the retail market in Brazilian cities %U https://scielo.figshare.com/articles/dataset/Sheep_meat_commercialization_in_the_retail_market_in_Brazilian_cities/6045230 %R 10.6084/m9.figshare.6045230.v1 %2 https://scielo.figshare.com/ndownloader/files/11192015 %2 https://scielo.figshare.com/ndownloader/files/11192018 %2 https://scielo.figshare.com/ndownloader/files/11192027 %2 https://scielo.figshare.com/ndownloader/files/11192045 %2 https://scielo.figshare.com/ndownloader/files/11192054 %2 https://scielo.figshare.com/ndownloader/files/11192060 %2 https://scielo.figshare.com/ndownloader/files/11192066 %K lamb %K marketing %K multivariate analysis %K sheep industry %X

ABSTRACT This paper explored the mix market characteristics of sheep meat as a product for sale in different cities in the states of São Paulo and Paraná. For this, 81 products were purchased in 21 outlets sampled in a “non-probabilistic” manner for convenience and then subjected to analysis of yield of meat, bone, and fat. Imported products represented 20% of the total, being marketed in hypermarkets. It was observed that 37% of the total products were obtained in hypermarkets, 31% in supermarkets, 23% in butcher shops, and 8.6% in meat outlets. Almost 9% of the products had not undergone the official slaughter inspection system. The main types of products identified were palettes and legs with bones (33.3 and 24.7%, respectively); however, only 25% were satisfactorily displayed to consumers. The yields obtained in meat and deboned portions were 74% and 59% of the total weight, significantly affecting the average adjusted sales prices of the products, respectively US$13.01/kg sale price; US$17.82/kg deboned; and US$22.52/kg lean meat. The low yield of clean and boned meat observed in the samples can lead to negative experiences of these products by consumers.

%I SciELO journals