%0 Generic %A Pauli, Jandir %A Dalmoro, Marlon %A Basso, Kenny %D 2018 %T The economics of symbolic goods and the creation of a favorable environment for organ and tissue donation: an analysis of campaigns to promote organ and tissue donation %U https://scielo.figshare.com/articles/dataset/The_economics_of_symbolic_goods_and_the_creation_of_a_favorable_environment_for_organ_and_tissue_donation_an_analysis_of_campaigns_to_promote_organ_and_tissue_donation/7045715 %R 10.6084/m9.figshare.7045715.v1 %2 https://scielo.figshare.com/ndownloader/files/35453599 %2 https://scielo.figshare.com/ndownloader/files/35453602 %2 https://scielo.figshare.com/ndownloader/files/35453605 %2 https://scielo.figshare.com/ndownloader/files/35453608 %2 https://scielo.figshare.com/ndownloader/files/35453611 %2 https://scielo.figshare.com/ndownloader/files/35453614 %2 https://scielo.figshare.com/ndownloader/files/35453617 %2 https://scielo.figshare.com/ndownloader/files/35453620 %2 https://scielo.figshare.com/ndownloader/files/35453623 %2 https://scielo.figshare.com/ndownloader/files/35453626 %2 https://scielo.figshare.com/ndownloader/files/35453629 %2 https://scielo.figshare.com/ndownloader/files/35453632 %2 https://scielo.figshare.com/ndownloader/files/35453635 %2 https://scielo.figshare.com/ndownloader/files/35453638 %2 https://scielo.figshare.com/ndownloader/files/35453641 %2 https://scielo.figshare.com/ndownloader/files/35453644 %K economics of symbolic goods %K socioeconomics %K organ and tissue donation %K advertising campaigns %X

Abstract This article aims to analyze which are the symbols that the National Transplant System (STN) produces to build a favorable environment for organ and tissue donation. The study is based on the analysis of symbolism in advertising discourses of Brazilian organizations that promote organ and tissue donation. A theoretical plan is presented to discuss the principles at the base of the economy of symbolic exchanges within a social logic. The article argues that this process stimulates altruistic behavior and aims to avoid the mercantile behavior around organ and tissue donation. In the empirical plan, a semiotic analysis in organ donation advertise campaigns was conducted, observing that public and private actors use a set of symbols aiming to establish subjective truths that stimulate the donation in opposition to mercantile behavior.

%I SciELO journals