10.6084/m9.figshare.7243589.v1 Felipe Gerhard Felipe Gerhard Verónica Peñaloza Verónica Peñaloza Resilience in trade fairs: a study in brazilian context SciELO journals 2018 resilience trade fairs social representation 2018-10-24 02:41:28 Dataset https://scielo.figshare.com/articles/dataset/Resilience_in_trade_fairs_a_study_in_brazilian_context/7243589 <div><p>Abstract: This research aims to analyze through the lenses of resilience, the collective construction and social representation of a trade fair by its actors. To this, an exploratory qualitative case study was conducted with vendors of a large trade fair in the city of Fortaleza. The main reasons that provide growth, reduction or stability of these environments are not restricted to purely financial factors; the resilience of trade fairs transcends a marketing perspective, achieving also social and cultural dimensions.</p></div>