@article{Lima2013, author = "Lunie Imamura de Lima and Pedro José Steiner Neto", title = "{Understanding of Loyalty Programs’ Participation Rules}", year = "2013", month = "12", url = "https://scielo.figshare.com/articles/dataset/Understanding_of_Loyalty_Programs_Participation_Rules/7515554", doi = "10.6084/m9.figshare.7515554.v1" }