@article{Scherer2011, author = "Leandro José Scherer and Ana Maria Machado Toaldo", title = "{A Study of Consumer Behavior Towards the Retention Strategies of the Four Largest Mobile Phone Operators in Brazil}", year = "2011", month = "9", url = "https://scielo.figshare.com/articles/dataset/A_Study_of_Consumer_Behavior_Towards_the_Retention_Strategies_of_the_Four_Largest_Mobile_Phone_Operators_in_Brazil/7676588", doi = "10.6084/m9.figshare.7676588.v1" }