10.6084/m9.figshare.7743473.v1 Rafael Bittencourt Rafael Bittencourt Stefânia Ordovás de Almeida Stefânia Ordovás de Almeida Clécio Falcão Araujo Clécio Falcão Araujo Adoption of Technological Products and Services for Different Consumer Profiles: An analysis using the Technology Adoption Propensity Scale SciELO journals 2019 Technology Adoption Propensity Cultural Differences Scale Validation Consumer Profiles 2019-02-20 02:50:06 Dataset https://scielo.figshare.com/articles/dataset/Adoption_of_Technological_Products_and_Services_for_Different_Consumer_Profiles_An_analysis_using_the_Technology_Adoption_Propensity_Scale/7743473 <div><p>Abstract Purpose: To evaluate how different consumer profiles react to the adoption of new technologies through the replication and validation of the TAP scale in Brazil. Design/methodology/approach: We designed a descriptive study of a quantitative nature applied through a survey. Exploratory and confirmatory factorial analysis procedures were performed in order to validate the scale. We used t tests to check for statistical differences between consumer profiles. Findings: The TAP scale proved to be a valid and reliable instrument to measure technology adoption propensity among Brazilian consumers. In this group, those in a higher domain of computational innovation showed greater proficiency in the technology adoption process. In a comparison of the data from our study with those of the original one in the USA, Brazilians presented a higher propensity for technology adoption. Originality/value: The study provided advancements in three ways: 1) validating the TAP scale for Brazilian usage; 2) bringing insights to research on innovation in specific domains; 3) contributing to the studies about potential differences between developed and emergent countries related to new technology adoption and late acceptance of innovation.</p></div>