@article{Ribeiro2019, author = "Áurea Helena Puga Ribeiro and Plínio Rafael Reis Monteiro and Laura Luttembarck", title = "{The Use of the 'Job to Be Done' methodology to identify value co-creation opportunities in the context of the Service Dominant Logic}", year = "2019", month = "2", url = "https://scielo.figshare.com/articles/dataset/The_Use_of_the_Job_to_Be_Done_methodology_to_identify_value_co-creation_opportunities_in_the_context_of_the_Service_Dominant_Logic/7773890", doi = "10.6084/m9.figshare.7773890.v1" }