A “bid aesthetic” of an “ordinary heroin”: the reorganizing of an artesian resistance practices

Abstract This article adopts a feminist perspective in the analysis of the infra-political resistance practices, a perspective that is needed in organization studies. The study aimed to understand the organization of everyday practices that involves “bid aesthetics” and resistance tactics and strategies, of an infra-political character, observing the art of an artisan and actions from a women’s network which she is a member of. The research methodology used the qualitative approach, focusing on case study, supported by direct observation, documentary research, field diary, and in-depth interviews. The narrative analysis identified the organization of different practices both from the artisan and the women’s network, which are based on the reuse of materials discarded by large companies. In the “bid aesthetics” context such materials emerge as a source of supply, income generation, and inspiration for the recreation of symbolic elements of the northeastern culture. In the context of the women’s network, the analysis also points to the bonds of affection and resonance as links of an infra-political movement that mobilizes women around objectives of struggle and resistance in different spaces. The theoretical articulation promotes advances in the field of Organization Studies by constructing a proposition that combines the studies of everyday life and aesthetics of Certeau (2014) with the questions of resistance discussed by Spicer and Böhm (2007) and the feminist debate.