Construction of a hegemonic narrative about the adoption of IFRS in Brazil
Abstract The convergence of the Brazilian accounting standards to the International Financial Reporting Standards (IFRS) was boosted by the creation of the Accounting Pronouncements Committee, in 2005, and by Act 11,638/2007. However, political aspects of this process, such as the role of academia in legitimating the IFRS, have been little explored. This article proposes a critical discourse analysis of the book chapter “Convergência da Contabilidade Brasileira às Normas Internacionais de Contabilidade (IFRS): Retrospectiva Histórica e Desafios para o Futuro” [Convergence of Brazilian Accounting to the International Accountacy Standards (IFRS): History and Challenges for the Future] by Salotti, Carvalho, and Murcia (2015), aiming to identify the main discursive strategies employed to construct a hegemonic narrative about the adoption of IFRS in Brazil. In the theoretical framework, we discuss the concepts of ideology and hegemony, as well as the roles of intellectuals and academia in constructing and disseminating ideological narratives. Empirically, through a critical discourse analysis, the formal properties of the text are described, pointing to their experiential, expressive, and relational values. We also propose an interpretation of the process of production and an explanation of the social conditions of production of the text. The silencing of dissonant voices, the omission of agency and the representation of the Brazilian accounting community and practices in a condition of technical and cultural inferiority are identified as the main discursive strategies employed in the text to reproduce and ratify discourses from the professional field. We take advantage of the symbolic capital possessed by the authors due to the position they occupy in the academic field to attribute universality to understandings of standard-setting bodies.