Journalistic Content in Social Networks: the scenario of live broadcasts on Facebook in Campo Grande, MS

Abstract: This paper analyzes the scenario of live broadcasts of journalistic content on Facebook in Campo Grande, MS. For that, CBN Campo Grande, from FM 93.7, and Jornal da Tarde, from TV O Estado MS-OE10, were evaluated. As preliminary results of the process, still recent in the local press, the highlight is the use of the reach potential of social networks, which runs against the characteristics of the DNA of the live transmission and does not use interactivity resources in the relation with the listeners/viewers/users of the content.