Reading the Cover of the Book Brincando de Inventar in the Perspective of Grammar of Visual Design

ABSTRACT This paper aims at analyzing, in the light of Grammar of Visual Design proposed by Kress and van Leeuwen (1996), the organization and the imagistic composition of the cover of the children’s book Brincando de inventar. The selected book composes the Paic, Prose and Poetry collection, which is distributed in all public elementary schools of Ceará. We try to understand how the images interact for the production of meanings, contributing to the literacy process by means of imagistic and literary reading. We found that the transactional narrative structure established in the analyzed multimodal text uses several resources to invite the reader, who is in the literacy development stage, to experience imagistic and literary reading through playfulness, so that the child learns by playing.