YOUNG PEOPLE, READING MEDIATIZATION AND NARRATIVES OF EXISTENTIAL MEANING: IMPLICATIONS TO SCHOOL EDUCATION

ABSTRACT: From data collected through field research, the authors analyze the current mediatization process of culture, and ask why young people are interested in mythical narratives, publicized in books, films and TV series, with its several extensions online. The analysis shows the new reading pattern of young people, the mediatization effects on reading practices today, and the existential link between epic/mythological stories and the condition of contemporary youth. The final observations point to school education: the school offering mediators between texts and young students, the relationship between new communication technologies and pedagogy, and the importance of the art of teaching when interacting with young students in a mediatized context.