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Convergent Televisual Analysis: a methodological procedure for the critical reading of the communicative processes of TV News and television programs

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posted on 2019-11-13, 02:44 authored by Beatriz Becker

Abstract From a mapping of methodologies employed in academic studies about television journalism, produced between 2015 and 2017 in 11 databases, this article suggests the relevance of looking over the images and their combinations with words in the production of meanings. It also proposes the recognition of the necessity to articulate to the textual analyses of TV News and television programs four instances that constitute the communicative processes in the convergent environment: singularities of ambience, circulation, features of organizations and productive practices and interactions of audiences. In this sense, this paper presents the analytic framework of the Convergent Televisual Analysis (ATC), a methodological procedure for the critical reading of audiovisual texts in communication research and learning processes at a time of transformation of production and consumption of audio and video contents and formats resulting from media digitalization.

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    Galáxia (São Paulo)

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