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A communicational approach for organizational strategy
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posted on 2018-12-26, 06:12 authored by Victor Márcio Laus Reis GomesAbstract This paper presents a communicational approach to the organizational strategy. As a common object of administrative and economic strategies, the procedure was investigated from an epistemic-methodological perspective which emphasizes communication. Grounded in Niklas Luhmann’s systems theory in the social dimension of language, as well as in Eliseo Verón’s discursive approach, the systemic-discursive perspective enables the exploration of communication elements, which are articulated in a theoretical model focused on understanding the organizational strategy.