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\ p None B a = c @ = Z ?N*8 X" 1 Arial1 Arial1 Arial1 Arial1 Arial1 Arial1 Arial General ` Table_1 29 9 Construct Sample Items Authors Altruistic Firm Motives AFM1 Pure (Sincere)A Six items from Folse, Niedrich and Grau (2010) AFM2 Unselfish Consumer-Company Identification CCI15 T h i s h y p e r m a r k e t s p r i n c i p l e i s s i m i l a r t o m y v a l u e s . c Six items from Mael and Ashforth (1992)and Wu and Tsai (2008) CCI2K When someone praises this hypermarket, it feels like a personal compliment. Perceived CSR Image CSRI1S I think this hypermarket has a legitimate (genuine/sincere) interest in this cause.6 Five items from Folse et al. (2010) CSRI2) This hypermarket is socially responsible. Perceived Company-Cause Fit CCF1x T h e s u p p o r t i n g u n d e r p r i v i l e g e d i n d i v i d u a l s c a u s e i m p l e m e n t e d b y t h i s h y p e r m a r k e t f i t s w i t h t h e n a t u r e o f i t s b u s i n e s s . ? Three items from Ellen, Webb and Mohr (2006) CCF2o T h e s u p p o r t i n g u n d e r p r i v i l e g e d i n d i v i d u a l s c a u s e i m p l e m e n t e d b y t h i s h y p e r m a r k e t i s r e l e v a n t t o i t s b u s i n e s s . Attitude ATT1q I like the idea of buying products from a hypermarket which donates part of its profits to a social cause or NGO.B Four items from Kropp, Holden and Lavack (1999) ATT2 I am willing to pay more for a product from a hypermarket if the hypermarket is donating part of the profits to a social cause. Subjective Norm SN1v The trend of purchasing products from a hypermarket that supports a social cause among people around me is increasing.m Four items from Al-Swidi, Mohammed Rafiul Huque, Haroon Hafeez and Noor Mohd Shariff (2014) SN2 People around me generally believe that it is a good idea to purchase products from a hypermarket that supports a social cause. Perceived Behavioural Control PBC1k I can make the decision independently to purchase products from a hypermarket that supports a social cause.8 Five items from Al-Swidi et al. (2014) PBC2e I have the financial capability to purchase products from a hypermarket that supports a social cause. CRM Participation Intention CRMPI1` I t h i n k t h i s h y p e r m a r k e t s c a m p a i g n f o r s u p p o r t i n g u n d e r p r i v i l e g e d i n d i v i d u a l s i s a g o o d i d e a . 6 Four items from Folse et al. (2010) CRMPI2 I w o u l d b e w i l l i n g t o p a r t i c i p a t e i n t h i s h y p e r m a r k e t s c a m p a i g n f o r s u p p o r t i n g u n d e r p r i v i l e g e d i n d i v i d u a l s b y b u y i n g m o s t o f m y g r o c e r i e s f r o m t h i s h y p e r m a r k e t . Hypermarket Visit Intention HVI1n I w o u l d r e c o m m e n d t h i s h y p e r m a r k e t t h a t s u p p o r t s u n d e r p r i v i l e g e d i n d i v i d u a l s t o s o m e o n e w h o s e e k s m y a d v i c e . s Four items from Grewal, Baker and Voss (2003), Olorunniwo, Hsu and Udo (2006) HVI2o I w o u l d s a y p o s i t i v e t h i n g s a b o u t t h i s h y p e r m a r k e t t h a t s u p p o r t s u n d e r p r i v i l e g e d i n d i v i d u a l s t o o t h e r p e o p l e .
d MbP?_ % * + &P &F